Archive | December, 2010

52. And all my hard work pays off

6 Dec

Ten weeks ago, I didn’t know if I would make it. Working as a creative strategist, I have learned more about the industry and how i fit into it than I ever thought possible. I feel more like a young professional now than I ever dreamed. Check out my website at alyssarosehill.com.

Over the next few months (and years) I will fix, add to and fidget with this site to make it perfect for me. I enjoyed creating this blog and website and I will continue with them after this class. For now, it’s time for a little break. Happy holidays!

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51. Hire me!

5 Dec

Check out my new resume, designed in part by interior architect and Illustrator aficionado Ali Dahlson.

50. The Sunday funnies

5 Dec

49. Screw it, we’re out of here

5 Dec

After 31 years, Harley Davidson and Carmichael Lync decide to go their separate ways. Both sides are treating it like a break-up that has been a long time coming and just needed to happen. They had a good run, but now it is time for them to see other people.

Carmichael Lynch president, Doug Spong, had this to say: “You can’t be in a relationship for 31 years and not have some differences. We’re very grateful for such a long and glorious time together, but we just feel like we’ve taken that brand as far as we can go.” Some people are saying it was the agencies decision to dump HD, but it seems like a mutual split. Mark-Hans Richer, Harley’s chief marketing officer since 2007, stated “We’ve had a good run with Carmichael Lynch over the past 31 years but as our brand has grown globally and with new, broader audiences and cultural opportunities, we’ve been working for some time with a more diverse group of agency partners.”

The last campaign Carmichael Lynch did for Harley Davidson was “Screw it, let’s ride.” This seems to be an appropriate farewell slogan, for when it all comes down to it, Harley is about the ride, not the politics. Since the split, Harley has chosen three agencies to handle its $11 million advertising budget.

The company is giving U.S. planning and buying duties to Publicis Groupe’s Starcom, has tapped Starcom sibling Digitas for digital work and has chosen Victors & Spoils to help with creative ideas, even though Harley insisted it would not name a new creative agency when it split from Carmichael Lynch. The small, Boulder-based creative firm, Victors & Spoils announced in their blog in September that they will be working with Harley Davidson.

Over the year, Carmichael Lynch has created some groundbreaking pieces that encompass the feeling of the Harley Davidson brand. They have managed to recreate the feeling of the wind in your hair and the freedom of the open road in every ad they produced. Especially evident in their last campaign, Carmichael Lynch has captured the essence of Harley Davidson’s carefree attitude and “screw you world, we do what we want” persona. It is going to be interesting to see if newcomer Victors & Spoils has what it takes to carry on and improve upon this legacy.

48. Tantalizing typography

5 Dec

This slideshow requires JavaScript.

Here is a slide show of some of the best uses of typography used i advertising designs:

1. Amazon: Rock. Amazon uses images of CD covers and record covers to create the word Rock to promote their music

2. Brighton Language School. The school uses an image of a plant reading “espanol” that is being watered. The metaphor symbolizes that a sprinkling of education can help new languages blossom.

3. Double A paper: Peace. Double A paper is a high quality paper company that shows how important it is to have paper that won’t run or smear.

4. Fabrika. This is a self promotional ad for Fabrika, a creative team for design.

5. FedEx. This ad for FedEx shows that it takes a lot of behind the scenes work to create success.

6. Harley Davidson Nightster. This ad for Harley Davidson reflects the sinister and frightening qualities of the image for their new bike.

7. HSBC Systematic Investment Plan. This ad shows that every little month goes a long way.

8. Ikea. This ad shows how Ikea can be used to decorate for the holidays.

9. Khadim’s Shoes. Khadim shows the addictive qualities of their shoes.

10. Khadim’s Shoes. Here is another take on a Khadim’s Shoe ad.

11. Les Jardins de Colette. The ad for French gardens uses the words for bench, trunk, branches and leaves to create a beautiful image of a park.

12. Skittles. This ad uses the pop of color that skittles is known for along with 3D images.

13. My Lotto Co Nz. This ad shows how easy the New Zealand Lotto is to use.

14. Panasonic DVD Theater. This ad uses beautiful typography paired with an unusual word for an interesting combo.

15. PS2. This ad for Play Station 2 shows that guys need entertainment “because your girlfriend bores you sh*tless”

16. The Economist. The ad for the Economist Magazine uses tumbling letters to show the disorderly nature of growing older and planning your future.

17. Think. This ad is a PSA that uses simple type and childrens writing to show how kids will copy their parents.

18. United Nations Population Fund. The ad uses their tag line “Help we are nearly out of space” literally by cramming it into a page with big type.

19. Volkswagen Touareg. This ad shows that the Touareg can compete out in the real world.

Photos courtesy of bestphotoshoptutorials.net

47. Cadillac gets sexy

5 Dec

By far one of my favorite pairing for a company and celebrity spokesperson is Cadillac and Kate Walsh. The campaign they released in 2008 featured Kate driving the new Cadillac through a tunnel with the famous line “The real question is: When you turn your car on, does it return the favor?” This line had guys drooling for weeks. Kate brought her seductive sassy-ness to the screen in the commercial with her deep red hair and sultry voice.

46. Ads that guys like

5 Dec

The University of Oregon played a great game today and won over the Oregon State Beavers. I enjoyed the game at one our campus fraternity houses and learned that there is no better way to enjoy a football game than with a room full of testosterone driven men. Pizza boxes and chip bags littered the room while the boys cheered on their ducks.

One thing I noticed in the room full of men is that they have a very different taste in ads than women. The commercials playing during that game were directed much more at men then at women, including truck commercials, attractive women and greasy food. They even had commercials for men about what to buy their wife or girlfriend for the holidays. I started to take note on what ads the boys enjoyed most.

One that everyone seemed to laugh at was a new State Farm commercial that showed a woman nagging her boyfriend for backing into a car. After the State Farm agent appeared, she asked for a new boyfriends and a very attractive, shirtless man appeared. The man then also asked for a new girlfriend and a gorgeous woman appeared in booty shorts. There is a similar commercial out that is more geared towards women that shows a bunch of attractive guys. I found it interesting that every guy in the room was grinning at the commercial like they wished they could do the same thing.

So I learned one thing I already know, that boys like attractive women. I also learned that boys like food, dirty words and sports. If humor is mixed in with any of these factors it is an automatic winner. The the new Cadillac holiday commercial is not much different from any other car commercial, except with the announcer reads their “Gift of asphalt” campaign it comes out sounding like you are giving the gift of something much different. Listen for yourself and see if you hear it.

Another commercial the men enjoyed included humor, technology and Peyton Manning. The new commercial for Sony includes Peyton Manning and a set of pads made out of bubble wrap. There was also a Pizza Hut commercial for a new item with lots of cheese. It was interesting seeing what ads interest guys versus girls.