44. Weirdest ads of 2010

2 Dec

AdWeek came out with their AdFreak’s 30 Freakiest Ads of 2010. Here are some of the weirdest:

Gushers’ “Gusher for an Eye”

I understand that Gushers are known for being juicy, but who wants to imagine eating blue goo that shoots out of someone’s eye? The ad was created by Saatchi & Saatchi New York in hopes of shocking the public or maybe enticing consumers with a yummy, gooey eyeball. Either way, this only makes me want to buy Gushers less.

10:10’s “No Pressure”

The U.K. released this campaign to publicize their environmental 10:10 campaign that prompts everyone to cut down their carbon emissions by 10%. In the video, an authority figure, like a teacher or boss, asks their students or employees who is going to participate in the campaign. They make it seem nonchalant and no big deal if some chooses not to participate, until a red button is pushed and the non-followers are blown up into smithereens, complete with goopy red puddles and large splat noises. Not only is this ad disturbing, but it seems as though the government is willing to coerce its citizens to participate.

Drench’s “Cubehead”

I like the metaphor this ad uses, but it is still pretty freaky. CHI & Partners created this ad for Drench juice products. The man in the ad is waiting at a subway station and keeps switching his facial features around like a Rubik’s cube. He takes a sip of his Drench juice and finally gets it right. At the end, the tag line reads “Brains perform best when they’re hydrated.” The ad is pretty creative, and I would like it more if it weren’t for the fleshy clicks each time his head pieces spin.

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